With the recent influx of frozen yogurt stores popping up nationwide, TCBY, which has been a major force in the industry for years, is updating some of its stores with hip, fresh promotional products. The goal of the revamp is to appeal to younger audiences, who are drawn to retail stores with modern, streamlined aesthetics. TCBY is experimenting with new service models, as well, as the chain’s new prototype store in Salt Lake City features self-serve yogurt machines. Funky promotional products like branded chairs, tables and wall decals definitely help create a futuristic vibe within this initial prototype store.
