
Promotional products, from drinkware to apparel, tend to follow the trends of the retail industry, as the merchandise offered in this arena are generally the styles of items that are popular to consumers. Therefore, retail-inspired promotional items are more likely to be kept, and used, by recipients, offering greater advertising opportunities for the businesses that distribute them. Additionally, showing that one's company is in tune to the trends of their target consumers can help to craft a more positive perception of one's brand, especially those that want to project themselves as being current and 'trendy.'
The most recent items to appear in the promotional products industry with a trendy makeover are promotional sunglasses. Promotional sunglasses are now available in styles such as the aviator and the wayfarer, two classic styles first made popular by retail producer Ray-Ban back in the 1980s that have each experienced a resurgence in recent years. Businesses can customize these sunglasses with their company name and logo on the temples or corner of the lens for great advertising potential.