Twelve Days of Christmas: Is it Worth Spending Thousands With Inexpensive Promotional Products on Hand?

A recent cost analysis calculated the overall expenses involved in purchasing all twelve of the gifts described in the classic carol “The Twelve Days of Christmas,” and the astounding sum of costs reinforces the incredible value associated with holiday promotional products. For $87,403, you can give your true love seven swans-a-swimming, eleven pipers piping, twelve drummers drumming, etc., or for price points as low as mere pennies, you can provide practical promotional products that will continue to impress end users with imprinted marketing messages for years to come, without any sort of maintenance fees or continued investment. In a holiday season where budgeting and cutting costs is crucial, giving away actual swans may not be your most viable option. Instead, promotional products like swan-shaped stuffed animals or cow stress relievers could communicate a similar sentiment of holiday cheer and joy for a much lower price!

Promotional Products as Part of Holiday Direct Mail Campaigns

From department store catalogs to newspaper inserts in weekend issues, promotional products permeate many of the direct mail pieces with which every individual comes in contact every single day, but sometimes their presence may not be as obvious as other times. For instance, when you open a magazine and find an insert encouraging you to unfold the advertisement to preview a new perfume or cologne scent, this form of advertising, in essence, is an example of promotional products. More traditional types of promotional products in direct mailings may come in the shape of miniature samples, with branded wrap-around labels on the packages, or free gifts sent to valued clients along with seasonal catalogs to entice continued loyalty and patronage.

Concert Venues Get it Right with Promotional Products

Whenever talented musical artists or groups embark on a tour, they inevitably require abundant promotional products to sell to fans and concert-goers as mementos from their exciting experience. Watching a group or artist perform live is a unique, one-of-a-kind occasion that can never be repeated, as every performance has its own set list and inimitable aspects. Offering members of the crowd promotional products to take with them as souvenirs can lead to immense profitability because of the popularity of concert apparel and paraphernalia among a variety of demographics and types of audiences. Some fans go so far as to loyally accompany their favorite musical acts on tour, attending show after show and acquiring branded promotional products on each stop of the way to memorialize their journey for future generations of music lovers as these products become valuable to collectors and pawn shops.

Promotional Products to Create a Movie Theater Ambience at Home or at the Office

On a recent episode of an HGTV television show that follows families conducting home renovations, one family installed a home movie theater in their basement, and the authenticity of the finished product would not have been possible without seamless integration of a few typical promotional products found in real movie houses. From popcorn bags to candy cases, the setting was enhanced by inclusion of promotional products seen in standard movie theaters. The experience of sitting in a home movie theater, or even holding a movie festival at a workplace as a reward for meeting established companywide goals, can be designed so as to remind audience members of a trip to the movies. Movie posters with superimposed photos of family members or employees can provoke laughter, but they may also be valuable promotional products to recreate a vivid atmosphere as closely reminiscent of an outing to the movies as possible.

The Persuasive Properties of Promotional Products

For many consumers, the buying decision is a very personal, highly situational process to undertake, and sometimes promotional products can convince a prospective buyer that a purchase would, in fact, be advantageous in accomplishing their goals. Depending on the product or service, monetary budget, and long-term implications of a particular transaction, people may be persuaded to choose a certain provider over another because of strategically planned marketing campaigns. Promotional products serve as the face of an organization when targeting new or hesitant buyers, so the messages imprinted on these products must be extremely concise and powerful. The carefully thought out choice of words featured on promotional products can make or break the closing of a deal, and advertisers would be remiss if they passed up such an affordable, effective opportunity to disseminate their desired message.

Promotional Products to Boost Black Friday Sales

Black Friday, which occurs annually on the day after Thanksgiving, is one of the busiest shopping days of the year, and promotional products may encourage frazzled shoppers to opt for holiday purchases from your company instead of from one of your competitors. Value is the ultimate proposition for consumers this time of year, especially because of the current economic recession, so offering promotional products as incentives for making a purchase of a certain denomination can differentiate your offering from the other deals and sales taking place in the retail environment. Promotional products show customers that you appreciate their business, and the highly competitive playing field projected for this Black Friday means that any organization striving to capture clients needs to think about ways to draw in shoppers who are faced with a multitude of other options to patronize.

Teacher Conferences Ideal for Giving Parents Educational Promotional Products

Mid-year parent-teacher conferences at primary schools present educators with a perfect opportunity to bridge communication gaps between school and home by distributing promotional products for parents to share with their children. Young pupils often lack the parental influence on their studies that most teachers hope for, so giving parents the right tools to practice lessons in the home can encourage follow-through. Promotional products like custom agenda books and notepads with mini-lessons imprinted on each page are a great way to get parents to spend just a few minutes each day working with their child. Daily planners can also allow guardians to assist children in developing optimal organizational skills, and inserted pages featuring messages from the child’s teacher can provide reminders for parents year round. Promotional products can help ensure children receive the best education possible because of collaboration between parents and teachers.

Promotional Products for High School Heroes

There are some people (you know the type!) who always discuss the “glory days” of high school in social settings, and for these alumnae, promotional products are meaningful mementos of times they will never be able to relive. Whether given by alumni associations as gratitude for continued support and participation, or as party favors from incremental reunions, promotional products commemorating a specific alma mater can garner lasting loyalty from nostalgic alums. Photo frames or albums with the school crest and motto emblazoned on them can ignite school spirit in any graduate, regardless of the level of the institution responsible for the generous gift. Promotional products can keep alums active in the institution’s network of acclaimed graduates for years to come by letting them know that their allegiance is appreciated.

Learn the ABC's of Promotional Products

Promotional products come in many shapes, sizes and styles, but a great place for buyers interested in breaking into the industry to begin their quest for knowledge is with the basic “ABCs”: “apparel,” “bags,” and “calendars.” These three popular categories of promotional products lead the pack among immense competition when it comes to metrics like the number of impressions received, cost per impression and length of time kept in recipients’ possession, not to mention their high perceived values. The ability to prominently display featured marketing messages and logos is one attribute that all three of these successful categories of promotional products have in common, and any brand can benefit tremendously from proper incorporation of these custom gifts and giveaways into its marketing mix.

Promotional Products That Can Help "Close the Deal”

Sometimes prospective clients are waiting for a distinctive sign before, during, or after a meeting or interaction that leads them to a firm decision, and perhaps promotional products can guide their hand to a positive verdict. The professionalism and preparedness that representatives of your brand bring to the table may be differentiating factors that set you apart from your competitors if you are neck in neck for a particular contract. Promotional products can clearly illuminate your brand guidelines and experience from the outset of a sales pitch, as competitors may overlook the importance of advertising collateral when delivering a presentation. Even top-level management appreciates being given practical promotional products, so your foresight in bringing an assortment of items along may be the deciding influence that opens the door to new business.

Around the World with Promotional Products

From stress relievers shaped like globes to keychains depicting the Seven Wonders of the World, promotional products can transport recipients far and wide because they emphasize themes which cross boundaries of language, culture, and even reality. Not everybody is able to travel the Earth over the course of their lifetime, and visual interpretations of international landmarks like the Eiffel Tower or Great Wall of China can incorporate elements of sophistication and travel into promotional products that are just as effective domestically as they would be overseas. Introducing a touch of foreign influences can communicate to end users that your brand is well-versed in international affairs, regardless of which industry you compete in or are attempting to target with your promotional products gifts and/or giveaways.

Using Trendy Drinkware and Unique Promotional Products To Impress

Inventive styles of promotional products are great ways to impress even those with the most discerning tastes. When you give promotional products that your recipients have never seen before, you leave a lasting impression along with a high-value gift that is sure to be used repeatedly. With promotional drinkware you get your company’s name and logo in front of your clients and bring in long-lasting advertising exposure and impressions for your company. If it fits your branding image, try giving trendy and unique drinkware as an accompaniment to your next promotional campaign. You are sure to see great results.

Promotional Products to Make Recipients Get Up Out of Their Seats!

Sedentary lifestyles are a dominant cause of life-threatening illnesses like diabetes and heart disease, so promotional products that encourage recipients to engage in physical activity can potentially save lives! Only a few minutes of cardiovascular exercise per day can benefit weight loss programs, help blood circulate through the body, and has been proven to strengthen the immune system. Promotional products wield the power to disseminate information quickly and inexpensively, and through informing recipients about the importance of exercise, your brand will in essence be playing a role in their future health and well-being. Promotional products like sports balls, pedometers and yoga mats can work cohesively as part of a campaign focused on themes such as balanced lifestyles and health-conscious values.

Inexpensive Giveaways: Using Promotional Pencils to Maximize Impact

Need to increase your corporate branding without going over budget? When shopping for your next promotional products why not consider customized pencils with your logo. Imprinted writing instruments are an economical way to market your business and services by delivering functional promotional products. With hundreds of unique color combinations including bright barrel colors, fun eraser colors and even the option to choose your ferrule color, you can deliver a fully personalized pencil or pen. Get your name into the hands of hundreds of potential clients at a very low cost with corporate branded pencils, and watch the strength of your brand grow.

Deliver Your Branding Message Directly To the Computer Screen With USB Promotional Products

Looking for a surefire way to deliver your brand message to a hard to reach client? Load it on an imprinted USB drive and mail it over! Not only will recipients be thrilled to receive your custom USB promotional products, but you have the opportunity to deliver as much information as a full electronic presentation or even just a simple little note. Functional promotional products are a great way to make a positive impression, while sleekly transmitting pertinent information about your company. Spread your branding message and corporate information while getting your name directly into the hands of potential customers with promotional USB flash drives.

Wrapping Up the Year With Promotional Products for the Future

As we wrap up the first week in November, it is all too easy to see that 2010 is just around the corner. As the holiday season begins, it is the perfect time to wrap up the year with promotional products for the New Year. Custom calendars are a great way to keep your company’s logo and contact information in front of your clients throughout the entire year. While promotional products of all kinds are effective ways to brand your business, the high-visibility and long-term usage of custom calendars gives your logo the advertising impressions your company needs to build a stronger brand image.

Giving Living Promotional Products to Brighten Up the Desk

Does your company support environmental sustainability initiatives? What better way to demonstrate your corporation’s commitment to the environment than with living promotional products! When you give a living plant or growable seeds to your customers or employees, you give them a eco-friendly and positive representation of your company’s commitment to sustainability, as well as unique promotional products. Not only are living plants an effective way to present your marketing message, but they are also a great way to add some color and life to a desk or office. Give your clients and employees living promotional plants this holiday season. From growing grass to budding flowers, your thoughtful promotion will not soon be forgotten.

Using Cost-Effective Custom Pens as Promotional Products Giveaways

Sometimes the most effective branding comes with the distribution of practical promotional products that will be used in the day-to-day lives of recipients. Promotional pens are one of the best and most frequently used promotional products available. With a low cost per impression and with maximum advertising exposure, imprinted writing instruments are a great way to build you brand image. Mail imprinted pencils or branded pens to your clients along with a friendly letter. They’ll keep the pen and you will leave a positive image of your company with them. Easy, high-quality and budget-friendly, custom pens are a great way to market your business.

Strategic Planning for the Use of Promotional Products Leads to Successful Events

When you take the time to plan for your upcoming promotional marketing, you can effectively choose the appropriate promotional products for your marketing and branding purposes. When you get to know your intended audience, you can strategically choose the promotional products that fit your audience best. This in turn get a practical product into the hands of your potential clients that they will both use and appreciate. When you deliver appropriate items, you strengthen your brand image while delivering a powerful branding message to your clients. Successfully get your name prime positioning when you take the time to get to know your target audience.