Monday, September 27, 2010

Promotional Products for Chinese Food Restaurants


Last weekend, I ordered take-out Chinese food and noticed that the restaurant had missed several opportunities to incorporate promotional products into my ordering experience. For example, the plastic bag used to transport my food was a generic bag, as were the paper bags containing rice noodles for my soup. The restaurant could have reinforced their professionalism to a potential repeat customer by branding their packaging. These small details can also be valuable tools to bring in new business, as I may have been dining with a friend who happened to notice the name and logo imprinted on the promotional products.

Friday, September 24, 2010

Create Demand with Limited Edition Promotional Products



An easy way to generate buzz and heighten perceived value of your promotional products is to limit the quantity of the items released. For example, Evian water releases a limited edition collector set of water bottles each year and this year’s collection was designed by Issey Miyake. Whether you sell your branded items or give them away, your target audience will clamor to obtain the collectible pieces, thereby publicizing the exclusivity of your organization. To guarantee immense foot traffic to your tradeshow booth, send out a pre-show mailing touting promotional products giveaways for the first hundred visitors to your booth.

Tuesday, September 14, 2010

Promotional Products to Support National Childhood Cancer Awareness Month


September happens to be National Childhood Cancer Awareness Month, and there are promotional products that your organization can utilize to educate constituents of your brand about this life-threatening disease. Along with handing out traditional marketing collateral, consider distributing silicone wristbands or lapel pins encouraging recipients to donate time and/or money to organizations dedicated to finding a cure for cancer, assisting families of children with cancer with medical bills, or making young cancer patients’ dreams come true. Advocating for a cause that you feel strongly about through relevant promotional products shows clients and employees how committed you are to helping others.

Wednesday, September 8, 2010

Promotional Products to Recognize Teddy Bear Day


Have you ever considered giving away teddy bears or stuffed animals as promotional products to disseminate your brand’s marketing message? Today is Teddy Bear Day, an awareness day celebrating the global toy that was named because of an incident involving President Theodore Roosevelt. In 1902, President Roosevelt went hunting in Mississippi and refused to shoot a small bear. The Washington Post made a cartoon of the story, and toy store owners asked permission from Roosevelt to name their stuffed animals “teddy bears” in his honor. Stuffed animals donning apparel imprinted with your brand name can be highly effective promotional products!

Friday, September 3, 2010

Celebrate Uncle Sam’s Birthday with Patriotic Promotional Products



Uncle Sam, the national personification of America often seen on patriotic promotional products, is based on an actual man, Samuel Wilson, who was born in September 1766 in Troy, New York. He was a meat-packer during the War of 1812, and the troops that received the barrels packed with beef stamped “U.S.,” as they were the official property of the United States government, often joked that “Uncle Sam” had sent the rations. National holidays such as Independence Day and Labor Day are prime occasions for brands to distribute patriotic promotional products like buttons featuring the iconic image of Uncle Sam.