
Last weekend, I ordered take-out Chinese food and noticed that the restaurant had missed several opportunities to incorporate promotional products into my ordering experience. For example, the plastic bag used to transport my food was a generic bag, as were the paper bags containing rice noodles for my soup. The restaurant could have reinforced their professionalism to a potential repeat customer by branding their packaging. These small details can also be valuable tools to bring in new business, as I may have been dining with a friend who happened to notice the name and logo imprinted on the promotional products.

