An easy way to generate buzz and heighten perceived value of your promotional products is to limit the quantity of the items released. For example, Evian water releases a limited edition collector set of water bottles each year and this year’s collection was designed by Issey Miyake. Whether you sell your branded items or give them away, your target audience will clamor to obtain the collectible pieces, thereby publicizing the exclusivity of your organization. To guarantee immense foot traffic to your tradeshow booth, send out a pre-show mailing touting promotional products giveaways for the first hundred visitors to your booth.
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