Uncle Sam, the national personification of America often seen on patriotic promotional products, is based on an actual man, Samuel Wilson, who was born in September 1766 in Troy, New York. He was a meat-packer during the War of 1812, and the troops that received the barrels packed with beef stamped “U.S.,” as they were the official property of the United States government, often joked that “Uncle Sam” had sent the rations. National holidays such as Independence Day and Labor Day are prime occasions for brands to distribute patriotic promotional products like buttons featuring the iconic image of Uncle Sam.
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