Unique Promotional Products that Change Your Life

Last week, the marketing crew carpooled to Cobb Galleria for the GAPPP trade show. As we met with vendors and looked at all the unique promotional products for 2011, one in particular caught my eye.

While at the Gemline booth, their salesman gave a great pitch on a new product via his iPad. Although iPads themselves are wonderful, what really intrigued me was the iPad Bluetooth Case he was using as a display. As he flipped open the cover and sturdily adjusted the case to the perfect viewing angle, I realized this promotional product was the perfect presentation, trade show, everyday product.

This unique promotional product's many features makes it possible to transport and use your iPad all day, every day, for any purpose. Whether you're giving an interactive video presentation or just taking notes via the wireless bluetooth keyboard, it can be done effortlessly through this functional product.

It has been hard enough to restrain from buying an iPad, but I think the iPad bluetooth case may have just pushed me over the edge!

Gym-worthy Custom Sports Bottles

Now that my gym no longer has a complimentary water cooler, I have been testing out a variety of custom sports bottles in attempts to identify which one is the most “gym-friendly.” So what makes a water bottle suitable for toting to a workout facility? Is it a particular shape or size that makes a piece of drinkware conducive to exercising? How important is the drinking mechanism in determining “gym-friendly” sports bottles?

In my opinion, there are several key factors for consideration when evaluating a sports bottles’ aptitude for enhancing a gym trip:
1) How durable is the bottle? I know that when I move around the gym using assorted machines and equipment, I tend to tote my water bottle around as I go, and I am not always careful about where and how I set it down. Sports bottles that are resilient to scratches and wear and tear are best suited for an athletic environment and will serve you well over the long-run as you hydrate yourself on-the-go.
2) How much liquid can a bottle comfortably hold? Is it too big, so as to become unwieldy, or does it not hold enough water to quench my thirst? Personally, I prefer larger bottles, but compact compartments in exercise equipment are not made to accommodate bottles larger than a certain size.
3) What about insulation? Does the sports bottle keep my beverage at the optimal drinking temperature? Nothing is worse than lukewarm water after a strenuous workout!
4) Last, but not least, how easy is it to sip from the sports bottle? Does it require me to stop what I am doing for a water break, or can I efficiently drink from it without spilling on myself or my equipment while I continue exercising?

Drinkware comes in an endless array of styles, so consider your desired end users and their lifestyles when determining what custom sports bottle to incorporate into your marketing efforts.

Trade Show Items That Help You Stand Out From the Crowd

No matter what industry you're in, chances are good that you've been to, been invited to, or heard about a trade show related to what you do. Trade shows are a great opportunity to establish your brand and share ideas among your peers as well as your current and potential customers, but it is important to make sure that visitors to your booth come away with the right message. You want them to remember you, and the best way to ensure that they do so is through the use of trade show items.

Trade show items should represent the value that your brand holds for the visitors who receive them. They should be memorable gifts that recipients will keep and show off. Some popular trade show items that we love are USB drives, unique pens, and reusable bags – all of these are useful objects that recipients can use both on the trade show floor and as they go about their day-to-day life, creating an impression that lasts long after you've packed up your booth and left the venue.