Everyone's heard the old adage, "you are what you eat." But in today's age, are you what you wear? Valerie Andrews, at the Loyola School of Mass Communications, mulled over this question in an interesting blog post earlier this morning. After being mistaken for a Texan, thanks to her "Keep Austin Weird" t-shirt, she was surprised by how many people identify others based on their apparel.
Here in the promotional products industry, we know that t-shirts are like billboards, but with an added advantage of providing a personal endorsement; however, as Andrews discusses, rarely do people consider themselves a form of advertisement when they put on a t-shirt. And that's why company t-shirts are a cost-efficient and functional means of promoting a brand. Through her post, Andrews enforces why it is necessary to put a lot of thought into your giveaways and select company t-shirts that are intriguing and eye-catching while still consistent with your brand guidelines. So, the next time you buy branded apparel, be sure to think about the message that you want to communicate.

