Monday, January 31, 2011

What Do your Company T-Shirts Say About You?



Everyone's heard the old adage, "you are what you eat." But in today's age, are you what you wear? Valerie Andrews, at the Loyola School of Mass Communications, mulled over this question in an interesting blog post earlier this morning. After being mistaken for a Texan, thanks to her "Keep Austin Weird" t-shirt, she was surprised by how many people identify others based on their apparel.

Here in the promotional products industry, we know that t-shirts are like billboards, but with an added advantage of providing a personal endorsement; however, as Andrews discusses, rarely do people consider themselves a form of advertisement when they put on a t-shirt. And that's why company t-shirts are a cost-efficient and functional means of promoting a brand. Through her post, Andrews enforces why it is necessary to put a lot of thought into your giveaways and select company t-shirts that are intriguing and eye-catching while still consistent with your brand guidelines. So, the next time you buy branded apparel, be sure to think about the message that you want to communicate.

Friday, January 28, 2011

A Promotional Flashlight Saves the Day

This morning, there was an unusual occurrence in the Pinnacle Promotion's office that inspired me to write about a very handy promotional product…promotional flashlights!

Just as Pinnacle's hard working employees were settling in to their normal routines- e-mailing, making calls, and more, the power in the entire facility went out. Helplessly we all cautiously (because it was dark) convened, awaiting for the power to restart. And there we sat waiting…until out of the darkness came a glimmer of light.

It grew brighter and brighter until we realized our COO, Dave had come to save the day with one of our promotional flashlight samples. With the bright light guiding him through the many switches and wires, our fearless leader had us back and running in no time. The moral of this story…for safety and efficiency every office should have promotional flashlights. You never know when the lights will go!

Monday, January 17, 2011

Promotional Ice Scrapers to the Rescue!


Last week, Atlanta, Georgia saw up to 6 inches of snow accumulation that left the city in a state of emergency with roads coated in sheets of ice, grocery store aisles scarcely stocked and schools closed for a full week. And it left me, with a newfound appreciation for promotional ice scrapers. As a citizen of the state of Georgia for almost twenty years now – nine of which where I had reached the legal driving age – I have experienced very few occasions that necessitated the use of promotional ice scrapers, but this past week certainly was one. Thanks to a dear friend, I was able to make use of the Ice Scraper Hand Mitten – a 4 ½ inch heavy duty ice scraper blade connected to a mitten to keep your hands warm and dry – it did and they were.

Thursday, January 13, 2011

Get Out Your Promotional Radios, Here Comes Ted Williams

Ted Williams, a homeless man from Ohio, made national headlines last week after The Columbus Dispatch broke news of his "golden" voice. Within a matter of a week, Williams went from living on the street to something of a pop culture icon, making appearances on the Today Show and CBS' Early Show, to name a few. He also lent his voice to a Kraft Mac & Cheese ad, which aired Sunday night, and was offered an announcer position with the Cleveland Cavaliers. The former radio host hopes to return to the airwaves soon, so tune in on your promotional radios and listen to the voice that propelled Williams to fame.