Promotional Workwear: A Crucial Element of Construction Marketing

I live on a construction site. Well, not really; but my choice to live in a “live-work-play” development means that my apartment building is surrounded on 3 sides by construction. Luckily, my unit overlooks the pool and I have yet to hear any noise caused by the heavy machinery. This morning when I left for work, I couldn’t help but notice all of the promotional signage featuring the name and logo of the construction company handling the development. In addition to the enormous posters plastered around the site, the workers themselves are outfitted in promotional workwear to ensure their safety while on site. From reflective vests to imprinted hardhats, these men certainly promote the name of their employer as they tackle their daily responsibilities! Passersby can’t help but recall the name of the company associated with the project, so investing in gear for these workers is definitely a worthwhile decision.

Get Festive for St. Patty's Day with Custom Disposable Cups

St. Patrick's Day is one of those holidays were the more themed or green promotional products the better! As a veteran Savannah St. Patty's Day Parade attendee, I have to emphasize the importance of having custom disposable cups while celebrating in the square. This handy promotional item is the perfect accessory for your green beverage or tailgating snack.

If you plan to attend one of the many festivals, host your own gathering, or bring a gift to the host, everyone will appreciate their own personal St. Patty's themed custom disposable cups. Not only are they an affordable gift, especially for large parties, but you have the freedom to get creative with your personal logo or phrase. Promotional products such as these add those special details that really make a celebration memorable and one of a kind!
Top o' the mornin' to ya!

Stay Trendy With Promotional Sunglasses

Promotional products, from drinkware to apparel, tend to follow the trends of the retail industry, as the merchandise offered in this arena are generally the styles of items that are popular to consumers. Therefore, retail-inspired promotional items are more likely to be kept, and used, by recipients, offering greater advertising opportunities for the businesses that distribute them. Additionally, showing that one's company is in tune to the trends of their target consumers can help to craft a more positive perception of one's brand, especially those that want to project themselves as being current and 'trendy.'

The most recent items to appear in the promotional products industry with a trendy makeover are promotional sunglasses. Promotional sunglasses are now available in styles such as the aviator and the wayfarer, two classic styles first made popular by retail producer Ray-Ban back in the 1980s that have each experienced a resurgence in recent years. Businesses can customize these sunglasses with their company name and logo on the temples or corner of the lens for great advertising potential.

The 16 oz. Spirit Promotional Tumbler: a Great Reusable Gift

I've noticed lately that many coffee shops, delicatessens and local watering holes are encouraging customers to return to their establishments by offering discounts on refills when they purchase a reusable promotional drinkware item. This promotion not only increases the amount of return business a location receives, but also spreads brand awareness and promotes environmentally friendly behavior.

Businesses can increase the success rate of such a promotion by choosing drinkware that customers will love to purchase and carry with them wherever they go. The 16 oz. Spirit Promotional Tumbler is a great example of a fun product that will likely help retailers achieve a high ROI and drive customer loyalty.

It may look like a plastic cup, but the 16 oz. Spirit Promotional Tumbler is made of durable acrylic and can be refilled again and again with your favorite beverage. With a large imprint area and several attractive colors to choose from, this item is a popular choice for small businesses and franchises alike looking to boost return visits and brand visibility.

Unique Promotional Products that Change Your Life

Last week, the marketing crew carpooled to Cobb Galleria for the GAPPP trade show. As we met with vendors and looked at all the unique promotional products for 2011, one in particular caught my eye.

While at the Gemline booth, their salesman gave a great pitch on a new product via his iPad. Although iPads themselves are wonderful, what really intrigued me was the iPad Bluetooth Case he was using as a display. As he flipped open the cover and sturdily adjusted the case to the perfect viewing angle, I realized this promotional product was the perfect presentation, trade show, everyday product.

This unique promotional product's many features makes it possible to transport and use your iPad all day, every day, for any purpose. Whether you're giving an interactive video presentation or just taking notes via the wireless bluetooth keyboard, it can be done effortlessly through this functional product.

It has been hard enough to restrain from buying an iPad, but I think the iPad bluetooth case may have just pushed me over the edge!

Gym-worthy Custom Sports Bottles

Now that my gym no longer has a complimentary water cooler, I have been testing out a variety of custom sports bottles in attempts to identify which one is the most “gym-friendly.” So what makes a water bottle suitable for toting to a workout facility? Is it a particular shape or size that makes a piece of drinkware conducive to exercising? How important is the drinking mechanism in determining “gym-friendly” sports bottles?

In my opinion, there are several key factors for consideration when evaluating a sports bottles’ aptitude for enhancing a gym trip:
1) How durable is the bottle? I know that when I move around the gym using assorted machines and equipment, I tend to tote my water bottle around as I go, and I am not always careful about where and how I set it down. Sports bottles that are resilient to scratches and wear and tear are best suited for an athletic environment and will serve you well over the long-run as you hydrate yourself on-the-go.
2) How much liquid can a bottle comfortably hold? Is it too big, so as to become unwieldy, or does it not hold enough water to quench my thirst? Personally, I prefer larger bottles, but compact compartments in exercise equipment are not made to accommodate bottles larger than a certain size.
3) What about insulation? Does the sports bottle keep my beverage at the optimal drinking temperature? Nothing is worse than lukewarm water after a strenuous workout!
4) Last, but not least, how easy is it to sip from the sports bottle? Does it require me to stop what I am doing for a water break, or can I efficiently drink from it without spilling on myself or my equipment while I continue exercising?

Drinkware comes in an endless array of styles, so consider your desired end users and their lifestyles when determining what custom sports bottle to incorporate into your marketing efforts.

Trade Show Items That Help You Stand Out From the Crowd

No matter what industry you're in, chances are good that you've been to, been invited to, or heard about a trade show related to what you do. Trade shows are a great opportunity to establish your brand and share ideas among your peers as well as your current and potential customers, but it is important to make sure that visitors to your booth come away with the right message. You want them to remember you, and the best way to ensure that they do so is through the use of trade show items.

Trade show items should represent the value that your brand holds for the visitors who receive them. They should be memorable gifts that recipients will keep and show off. Some popular trade show items that we love are USB drives, unique pens, and reusable bags – all of these are useful objects that recipients can use both on the trade show floor and as they go about their day-to-day life, creating an impression that lasts long after you've packed up your booth and left the venue.