While promotional products may remain in the hands of your organization’s desired recipients for long periods of time, it is likely that the items will make their way into the lives of other people than you had intended. Hopefully the original owners do not throw away the products, but rather pass them along to other parties that may enjoy their benefits. Whether the users sell the products at garage sales or donate them to charitable causes, the messages printed on promotional products may be visible in the public eye long after they leave your main headquarters.
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