We all know that people form associations with certain smells and those smells can trigger people's memories – so advertisers are trying to take advantage of that connection by using promotional products that appeal to the sense of smell, and hoping recipients form a positive affinity with their brand.
The Promotional Product International blog just posted an article last week by Maya Case that cites a study about pairing products with smells and their effects on memory. She writes that the research, “was lead by Aradhna Krishna, a professor of marketing at the University of Michigan, and published in the Journal of Consumer Research. The study used about 150 university students, and these students were asked to analyze both a set of pencils with a scent and a set without a scent. The researchers found that the students could remember specific points about the pencils with the scent, but could remember only very little, if anything, about the pencils that had no smell. The theory behind Krishna's research at the University of Michigan is that the scent triggered an enhanced memory for the pencils, which was displayed during a test of the participants' long-term memories. In fact, the researchers state that the scent of a product can affect a person's recall of that product even two weeks later.”
With this in mind, consider the Scent-Sational Grip pens for your next promotional products purchase. With a choice of enticing ink aromas like fresh n clean, latte, vanilla, spiced cider, mint, coconut lime and cherry recipients will be sure to form positive associations with your brand.
No comments:
Post a Comment