Okay, maybe 101 reasons why promotional sunscreen makes a fantastic branded giveaway would be excessive, but I can, however, highlight a few of the most important reasons.
- Sunscreen is expensive! A small bottle of sunscreen at the drugstore can cost upwards of $7, with premium brands running as high as $15+. For those of us who burn easily, a week at the beach may require more than a few bottles of SPF30, so recipients will definitely appreciate the sentiment when you provide them with sunscreen bottles imprinted with your logo.
- Sunburns are not only painful, but they can also cause lasting skin damage and even skin cancer. Your brand’s consideration for their health will resonate in their minds, reinforcing strong business relationships and future collaboration.
- Global warming continues to worsen, making humans more susceptible to the sun’s harmful rays. Show that your organization is mindful of environmental conditions by combining promotional sunscreen with educational collateral.
- Lastly, giving away promotional sunscreen sends a message to your target audience that you want them to have fun in the sun, while being conscious of their safety. As recipients lather on sunscreen, your prominently imprinted marketing message will remind them of your company’s thoughtfulness and generosity.
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