Twelve Days of Christmas: Is it Worth Spending Thousands With Inexpensive Promotional Products on Hand?

A recent cost analysis calculated the overall expenses involved in purchasing all twelve of the gifts described in the classic carol “The Twelve Days of Christmas,” and the astounding sum of costs reinforces the incredible value associated with holiday promotional products. For $87,403, you can give your true love seven swans-a-swimming, eleven pipers piping, twelve drummers drumming, etc., or for price points as low as mere pennies, you can provide practical promotional products that will continue to impress end users with imprinted marketing messages for years to come, without any sort of maintenance fees or continued investment. In a holiday season where budgeting and cutting costs is crucial, giving away actual swans may not be your most viable option. Instead, promotional products like swan-shaped stuffed animals or cow stress relievers could communicate a similar sentiment of holiday cheer and joy for a much lower price!

Promotional Products as Part of Holiday Direct Mail Campaigns

From department store catalogs to newspaper inserts in weekend issues, promotional products permeate many of the direct mail pieces with which every individual comes in contact every single day, but sometimes their presence may not be as obvious as other times. For instance, when you open a magazine and find an insert encouraging you to unfold the advertisement to preview a new perfume or cologne scent, this form of advertising, in essence, is an example of promotional products. More traditional types of promotional products in direct mailings may come in the shape of miniature samples, with branded wrap-around labels on the packages, or free gifts sent to valued clients along with seasonal catalogs to entice continued loyalty and patronage.

Concert Venues Get it Right with Promotional Products

Whenever talented musical artists or groups embark on a tour, they inevitably require abundant promotional products to sell to fans and concert-goers as mementos from their exciting experience. Watching a group or artist perform live is a unique, one-of-a-kind occasion that can never be repeated, as every performance has its own set list and inimitable aspects. Offering members of the crowd promotional products to take with them as souvenirs can lead to immense profitability because of the popularity of concert apparel and paraphernalia among a variety of demographics and types of audiences. Some fans go so far as to loyally accompany their favorite musical acts on tour, attending show after show and acquiring branded promotional products on each stop of the way to memorialize their journey for future generations of music lovers as these products become valuable to collectors and pawn shops.

Promotional Products to Create a Movie Theater Ambience at Home or at the Office

On a recent episode of an HGTV television show that follows families conducting home renovations, one family installed a home movie theater in their basement, and the authenticity of the finished product would not have been possible without seamless integration of a few typical promotional products found in real movie houses. From popcorn bags to candy cases, the setting was enhanced by inclusion of promotional products seen in standard movie theaters. The experience of sitting in a home movie theater, or even holding a movie festival at a workplace as a reward for meeting established companywide goals, can be designed so as to remind audience members of a trip to the movies. Movie posters with superimposed photos of family members or employees can provoke laughter, but they may also be valuable promotional products to recreate a vivid atmosphere as closely reminiscent of an outing to the movies as possible.

The Persuasive Properties of Promotional Products

For many consumers, the buying decision is a very personal, highly situational process to undertake, and sometimes promotional products can convince a prospective buyer that a purchase would, in fact, be advantageous in accomplishing their goals. Depending on the product or service, monetary budget, and long-term implications of a particular transaction, people may be persuaded to choose a certain provider over another because of strategically planned marketing campaigns. Promotional products serve as the face of an organization when targeting new or hesitant buyers, so the messages imprinted on these products must be extremely concise and powerful. The carefully thought out choice of words featured on promotional products can make or break the closing of a deal, and advertisers would be remiss if they passed up such an affordable, effective opportunity to disseminate their desired message.

Promotional Products to Boost Black Friday Sales

Black Friday, which occurs annually on the day after Thanksgiving, is one of the busiest shopping days of the year, and promotional products may encourage frazzled shoppers to opt for holiday purchases from your company instead of from one of your competitors. Value is the ultimate proposition for consumers this time of year, especially because of the current economic recession, so offering promotional products as incentives for making a purchase of a certain denomination can differentiate your offering from the other deals and sales taking place in the retail environment. Promotional products show customers that you appreciate their business, and the highly competitive playing field projected for this Black Friday means that any organization striving to capture clients needs to think about ways to draw in shoppers who are faced with a multitude of other options to patronize.

Teacher Conferences Ideal for Giving Parents Educational Promotional Products

Mid-year parent-teacher conferences at primary schools present educators with a perfect opportunity to bridge communication gaps between school and home by distributing promotional products for parents to share with their children. Young pupils often lack the parental influence on their studies that most teachers hope for, so giving parents the right tools to practice lessons in the home can encourage follow-through. Promotional products like custom agenda books and notepads with mini-lessons imprinted on each page are a great way to get parents to spend just a few minutes each day working with their child. Daily planners can also allow guardians to assist children in developing optimal organizational skills, and inserted pages featuring messages from the child’s teacher can provide reminders for parents year round. Promotional products can help ensure children receive the best education possible because of collaboration between parents and teachers.