Seeing this post on Cool Hunting today about Gilt and Threadless joining forces to produce a new kids line reminded me that kids love promotional products more than anyone.
I remember going to construction industry trade shows with my step dad as a kid and getting completely stoked about the free carpenter's pencils the booths were giving away. I collected every free promotional product I could get my little hands on. Of course, I was most drawn to the booths with stuff that appealed to kids, like candy. I wonder if my step dad would have visited those booths if it weren't for my tugging.
When you appeal to kids, you appeal to their parents. How can you plan your promotional products with this in mind?
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