A man from Raleigh, North Carolina, Jonathan Trappe, flew across the English Channel Friday in a desk chair secured to large helium balloons- imagine the exposure a corporate sponsor could have achieved by providing Trappe with promotional products like imprinted balloons for his flight? Additionally, because of the specialized design of Trappe’s desk chair, a creative furniture manufacturer could have capitalized on positive publicity from his flight by collaborating with him on its creation. Hopefully innovative brands will realize the potential rewards of helping a daredevil achieve seemingly impossible goals by providing promotional products to further his or her cause!
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