Everyone Loves Promotional Coffee Mugs

Everyone has a favorite mug, and much of the time those favorites are promotional coffee mugs we've received one way or another – as gifts or giveaways, usually, but sometimes they just randomly appear in our cupboards (at least, they do in mine). There are a number of factors that typically determine someone's favorite mug:

• Capacity: Do you drink a lot of coffee? To save trips back and forth to the coffee pot, you're likely to prefer a larger mug. Or if you're a slow sipper, your preference may lie on the smaller end of the mug spectrum – drinking slowly out of a large cup means you're more likely to end up with half a mug of lukewarm coffee after awhile.
• Design: Some like them tall, some like them short, some like them round, and some like them rectangular. Promotional coffee mugs come in a wide variety of shapes and sizes – and to each his own.
• Surface/material: Glossy or matte? Plastic or ceramic? The feeling of your favorite mug against your lips is a beautiful thing, and the surface and material are what make it that way.
  

Take these factors into consideration when choosing which promotional coffee mugs to imprint with your custom logo or message – but make sure you don't keep them all to yourself.

Ignite the Olfactory Scent with Promotional Products

We all know that people form associations with certain smells and those smells can trigger people's memories – so advertisers are trying to take advantage of that connection by using promotional products that appeal to the sense of smell, and hoping recipients form a positive affinity with their brand.

The Promotional Product International blog just posted an article last week by Maya Case that cites a study about pairing products with smells and their effects on memory. She writes that the research, “was lead by Aradhna Krishna, a professor of marketing at the University of Michigan, and published in the Journal of Consumer Research. The study used about 150 university students, and these students were asked to analyze both a set of pencils with a scent and a set without a scent. The researchers found that the students could remember specific points about the pencils with the scent, but could remember only very little, if anything, about the pencils that had no smell. The theory behind Krishna's research at the University of Michigan is that the scent triggered an enhanced memory for the pencils, which was displayed during a test of the participants' long-term memories. In fact, the researchers state that the scent of a product can affect a person's recall of that product even two weeks later.”

With this in mind, consider the Scent-Sational Grip pens for your next promotional products purchase. With a choice of enticing ink aromas like fresh n clean, latte, vanilla, spiced cider, mint, coconut lime and cherry recipients will be sure to form positive associations with your brand.

Pinnacle Promotions and Oxfam Working Together for a Better World

As the Holidays are steadily approaching, many of us are hustling and bustling to get last minute gifts. This Holiday season, however, please take a moment to help those less fortunate around the world. Pinnacle Promotions is partnering with Harvard students and Oxfam International to raise awareness for their cause. Oxfam International is a non-profit organization that is fighting the war against poverty. Oxfam educates underdeveloped nations on many crucial issues such as citizenship, agriculture, health, trade, HIV/AIDS and much more. Pinnacle is proud to team up with this organization and hope through our efforts we can make a difference in many communities around the world. For more information and to donate please visit the Oxfam site.

Promotional Products for Chinese Food Restaurants

Last weekend, I ordered take-out Chinese food and noticed that the restaurant had missed several opportunities to incorporate promotional products into my ordering experience. For example, the plastic bag used to transport my food was a generic bag, as were the paper bags containing rice noodles for my soup. The restaurant could have reinforced their professionalism to a potential repeat customer by branding their packaging. These small details can also be valuable tools to bring in new business, as I may have been dining with a friend who happened to notice the name and logo imprinted on the promotional products.

Create Demand with Limited Edition Promotional Products

An easy way to generate buzz and heighten perceived value of your promotional products is to limit the quantity of the items released. For example, Evian water releases a limited edition collector set of water bottles each year and this year’s collection was designed by Issey Miyake. Whether you sell your branded items or give them away, your target audience will clamor to obtain the collectible pieces, thereby publicizing the exclusivity of your organization. To guarantee immense foot traffic to your tradeshow booth, send out a pre-show mailing touting promotional products giveaways for the first hundred visitors to your booth.

Promotional Products to Support National Childhood Cancer Awareness Month

September happens to be National Childhood Cancer Awareness Month, and there are promotional products that your organization can utilize to educate constituents of your brand about this life-threatening disease. Along with handing out traditional marketing collateral, consider distributing silicone wristbands or lapel pins encouraging recipients to donate time and/or money to organizations dedicated to finding a cure for cancer, assisting families of children with cancer with medical bills, or making young cancer patients’ dreams come true. Advocating for a cause that you feel strongly about through relevant promotional products shows clients and employees how committed you are to helping others.

Promotional Products to Recognize Teddy Bear Day

Have you ever considered giving away teddy bears or stuffed animals as promotional products to disseminate your brand’s marketing message? Today is Teddy Bear Day, an awareness day celebrating the global toy that was named because of an incident involving President Theodore Roosevelt. In 1902, President Roosevelt went hunting in Mississippi and refused to shoot a small bear. The Washington Post made a cartoon of the story, and toy store owners asked permission from Roosevelt to name their stuffed animals “teddy bears” in his honor. Stuffed animals donning apparel imprinted with your brand name can be highly effective promotional products!