The popularity of collectibles like action hero figurines and costumes is undeniable, and the recognizable brands of Batman, Spiderman, Superman, Wonder Woman and the like continue to dominate the shelves at popular toy stores and online vendors in the form of promotional products. By definition, promotional products are any items customized with the name of a particular brand and/or marketing message, so action hero dolls are certainly a prime example of this type of advertising. The superheroes mentioned above are timeless characters that young children learn to identify with at a young age, and successful brand-building efforts by animators and comic book creators have led to the establishment of a booming industry revolving around the fictional icons. All one has to do is take a look at the demand for limited edition superhero promotional products to reaffirm the countless fans and followers of this genre!
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