Many large retail chains offer special promotional products giveaways to the first shoppers to arrive at their store on a given sale day or exclusive event. From pots and pans to imprinted keychains, promotional products large and small may encourage ambitious shoppers to hit the mall early in the morning to reserve their spot in line, thereby warranting the free giveaway they so desire. The generosity of the store responsible for the giveaway may benefit from shoppers with more positive perceptions of the establishment, not to mention appreciative smiles on their faces. They may be more inclined to reach into their pockets and make purchases because of great customer service- they know they are being given complimentary promotional products regardless of whether they make a purchase in the end or not so they may feel less pressured to spend money.
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