New Study Proves Benefits of Promotional Products as an Advertising Choice

A recent study of advertising buying practices of end buyers found promotional products to be the number one advertising choice over alternative traditional forms of media like television, print, and the Internet. Researchers at Louisiana State University and Glenrich Business Studies conducted the survey, which involved participation of over 1,000 buyers. Promotional products scored above all other options in one category measuring “Audience friendliness,” as well as in another category weighing the various mediums’ length of recall with regard to the cost of each individual exposure. Other areas in which promotional products were found to surpass other advertising mediums in terms of effectiveness included such categories as the ability to generate traffic and the ability to connect end users and advertisers in order to encourage repeat business.