Shopping for wedding dresses has become somewhat of a sport for brides-to-be around the world, and bridal boutiques would be wise to integrate promotional products into their marketing mixes. Many brides refuse to shop for their dress without an entourage to help them make the decision of which dress to purchase, and friends, family and wedding planners may be present to lend their support. Giving soon-to-be brides and their guests items like keychains or pens may help raise awareness about the boutique in the local community, as promotional products are capable of garnering lots of impressions at a minimal cost.
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