Tonight, my apartment complex is hosting a “Dive-in Movie,” complete with promotional products like popcorn, candy and fold-up chairs. All residents have been invited to watch a full-length movie on a giant, inflatable movie screen, so it is an ideal opportunity for representatives from our building’s leasing office to hand out branded giveaways to encourage referrals and generate positive publicity. Attendees can sip their complimentary beverages from acrylic cups custom imprinted with the name and contact information of the complex, and other promotional products like balloons and signage can create a “party” atmosphere for guests to enjoy by the pool.
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